It's All About Branding

 

Why choose 180 Communications?

 

We have taken an original spin on media training.

We help you understand the importance of a positive public image by connecting with you on a personal level. You are a BRAND in your own right. Every time you speak with the press, it is a true business opportunity. You can either promote your BRAND or tear it down. But before you can focus on protecting your BRAND, you must know what it is! We spend time in each session helping you define your persoal brand.
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A primary focus of the training is the impact of the Internet.

It is changing the way the media and others view public figures. The information posted on social networking sites (facebook/myspace) and blogs is fair game for conversation and interviews. We retrieve personal webpages and point out what could be potentially detrimental to you or your organization.

 

We offer a unique, personalized program that emulates real-life news conferences and interviews.

During our rigorous hour-long training process, we will evaluate your performance in front of the camera and work with you to improve that performance. You will be given a DVD copy and written critique of your mock interview, noting your strengths and highlighting areas in need of improvement.

 

We do our homework.

We research you and your organization so each session is tailored to the participant. Our mock interview questions are based on issues you are currently facing—positive and negative.

We stay in the game. Once our initial training is complete, we remain available to you, as needed. Our goal is your success. And that success is not gained overnight.

 

Define Your Personal BRAND Presentation

 

 

Media Training

Deffensive Strategy

 

Does your heartbeat quicken when the media calls?  180 Communications can give you and the members of your organization the tools you need to secure a positive image. 

With more than 60 years of experience in the national media, our team has a deep understanding of journalism that will allow your organization to learn from the very best.

Whether you are a business leader in the corporate world or an athlete on the playing field, we will teach you how to effectively conduct yourself on camera and interact with the press.

With nationally-acclaimed author and award-winning journalist Don Yaeger as your personal media coach, you will learn from someone who has been on both sides of the microphone at the very highest levels.

 

 

If you are interested in stepping up your media game plan, click here

 

 

Services

Offensive Strategy

• Public Relations
  

Deffensive Strategies

• Media Training
• Crisis Communications

Special Teams

• Visual Communications
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  What They Say

• Just looking at this
  (Brand You), it makes it so much easier on yourself. Just practicing makes it so much easier to stay calm and really take advantage of my time during the combine interviews and with the
  media

  Adrian Peterson, Minnesota Vikings
  Running Back

   

  You have to start getting a sense of what you want to say and what kind of person you are, and that's good. When I look at myself, those are the kind of (Brand) words I want to try to go with. It's just like writing down goals - when you see it you can focus on it Brady Quinn, Cleveland Browns
  Quarterback
  

4.30.2008 Top NFL Picks Branded by Former Sports Illustrated Editor

First-Round Draftees are products of Don Yaeger's media training program,
which emphasizes branding.
Read the full article

 

3.05.2007

Looks like Peter King took note of Don’s media training of the top draft picks in his March 5, Sports Illustrated column! Read the full article