Crisis Communications

Deffensive Strategy


Every business encounters a crisis at some point, whether it is a multi-million dollar company like Taco Bell, the local bakery store, or an individual’s personal brand. If handled the wrong way, however, a crisis can turn into a catastrophe in the blink of an eye. Most businesses have a written plan for fires, floods and storms, but in a world where the media’s perception can make or break a business or one’s image, knowing your game plan for a crisis has become essential. 


Crisis communications, by definition, is the ability to identify a threat or crisis and handle it in an efficient manner, minimizing the damaging effects. This is a facet of public relations that, as a result of recent corporate scandals and mistakes, has become increasingly necessary as a part the game plan for every business. When handled properly, avoiding negative press can be just as, if not more, beneficial than receiving positive press.


At 180 Communications, we understand just that. Creating an effective crisis communications plan, tailoring it to your business and its needs and ensuring follow through:  these steps are vital to create and maintain a positive image. 180’s Crisis Team works with clients to identify potential threats and craft effective methods to deal with them before they become crises.


According to an annual survey conducted by Fortune Magazine, 85% of communications managers from Fortune 1000 companies have a crisis plan in place, but less than one-third have ever tested it to make sure it works. That's why we serve two functions: FIRST, we help you build a plan that will guide your organization through a communications crisis. SECONDLY, we serve as your 24-hour a day, 7-day a week advisor in case a crisis occurs.


Don Yaeger, who was recently asked by Florida State University to teach an upper-level college course on the subject, heads our experienced team.

 

 

 

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Offensive Strategy
Deffensive Strategies
Special Teams